EUSTON GREEN LINK INJECTS ART AND SUSTAINABILITY IN PLACE OF CONSTRUCTION AND POLLUTION

Dates to be confirmed – Drummond Street, NW1 2HL

IMG_0261.jpg

A new project by Euston Town is looking to reconnect locals with their green spaces and introduce meaningful, thought provoking installations.

Business partnership Euston Town’s latest project is taking on the worst effects of HS2 and turning them in to something positive. Leading from Euston station, the central construction area, to the leafy paradise of Regents Park, they are creating a walking route punctuated with imaginative destinations and interventions. The objective is to get people walking and cycling, avoiding the dangerous pollution of Euston Road and exploring the hidden gem of Drummond Street. Green infrastructure designed by Cityscapes will bring a touch of nature to the route, particularly Drummond Street. A green walkway and a living wall with LED lighting will go someway to reinstating some of the green lost so far. The redesign of Westminster Kingsway College garden will invite the whole community to enjoy seating amongst a carefully planned planting scheme and some respite from the hubbub.

At the very centre of these initiatives sits the proposal for an innovative and unique sculpture from physicist and artist Jasmine Pradissitto, to be installed on the grand Camden People’s Theatre. Previously the Lord Palmerston, the imposing building already creates a dramatic entrance to Drummond Street – Jasmine’s sculpture seeks to enhance that and bring a new talking point to the corner.

In collaboration with Alsitek who have patented a sustainably sourced, environmentally friendly geopolymer, NOXtek which absorbs NOx from the air (up to 15% by weight), Jasmine is creating a public art sculpture reminiscent of the Greek and Roman sculptures in marble and stone, of empires now deceased; a person looking up, away from their phone to take in a breathe of clean air in an environment they will once more notice. Inspired by the statues she once sketched during long lunch hours away from her Ph.D. research at UCL, it was the paradox -so inherent to her physics research- of transparent fabrics and soft, malleable flesh recreated in the most unyielding of stone, which appealed to her. An artist inspired by the traditional process of craft with the futuristic possibility of progress, it is the stepping stone of empathy, humanity and enlightenment which drives her work.

More than 80% of people living in urban areas that monitor air pollution are exposed to air quality levels that exceed the World Health Organization (WHO) limits. By 2050, the UN predicts that 66% of the world’s population will live in cities. Nitrogen dioxide or NOX, a by-product of combustion and industrialisation, is one of the most harmful of the pollutants we are increasingly adding to our air, but by combining art and the science and engineering of 21st century materials we can not only help raise awareness as to this burgeoning by-product of our progress, but go some way to eliminate it.

Euston Town
Euston Town are a business partnership elected by local businesses to represent their interests. The organisation focuses on projects around air quality, transport and preserving the identity of Euston throughout major development.

Euston Green Link
The Euston Green Link is a project part funded by the Mayor of London’s ‘Low Emission Neighbourhood Fund’ Cityscapes UK Cityscapes UK are a not-for-profit group of landscape designers who bring creative green solutions and approaches to the urban environment.

MTArt Agency
MTArt Agency is an artist talent management company built specifically to accelerate the world’s top up and coming artists with their visibility, credibility and financial revenues.
https://www.mtart.agency/

Jasmine Pradissitto
Jasmine Pradissitto’s art embraces the dual world of the Physicist and Artist. Described as ‘holograms you can touch’, forms inspired by nature, the human condition and scientific breakthrough, are melted and reshaped from plastics into sculptures.
https://www.mtart.agency/artists/jasmine-pradissitto/

 

Links

PDF press release

Picture 1

Picture 2

Picture 3

Picture 4

Picture 5

Picture 6

Picture 7

Picture 8

Picture 9

Picture 10

Picture 11

footer.JPG