Low Emission Neighbourhood

The Mayor of London Sadiq Khan has made London's air quality a priority. Idling taxis, building emissions, traffic and construction cause harmful particulates to be dispersed through the air. As the city gets busier, traffic pollution is worsening. In fact, the quality of our air has been attributed to the deaths of 10,000 Londoners last year. 

To combat this, the Mayor recognises the responsibility and potential of the business community. He pledged £1 million to create five new 'Low Emission Neighbourhoods' - areas specifically air quality-conscious through various interventions from delivery consolidation plans to green infrastructure. 

The Euston Town BID applied to the fund, and we were delighted to be successful. Our LEN stretches from Euston Station to Regents Park. It aims to discourage the use of Euston Road when walking, to lead pedestrians to the open green space of Regents Park and to attract footfall to the independent, vibrant business community of Drummond St.

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Drummond Street

Drummond Street is a colourful, characterful area dominated by independent businesses. Its selling point is an incredible selection of authentic Indian restaurants. But it also has the first and flagship store of Ambala, the African Gallery restaurant and Brizzi's Italian, all bringing their own loyal customers. The preservation of streets like this is essential to the future of London, and the success of these businesses will be felt throughout the economy.


The Low Emission Neighbourhood is a partnership between Euston Town, the Mayor of London and the independent traders of Drummond Street. As HS2 construction begins, the visibility of the street will be effected - this project will promote the use of a low exposure route between Euston station and Regents Park, and encourage valuable footfall past our independent business community. We're using pocket parks, green walls, public art and signage to make this route a destination in its own right. 



We will be creating beautiful public seating areas and enhancing the route's planting to create an oasis set back from one of London's most polluted roads. This is a space to be explored, to discover new favourite local restaurants and discover ways to use spare time in the area. Public art curated to spark conversation about air quality, climate change and the local culture will feature along the route.


We have partnered with Invisible Dust to co-host the Under Her Eye weekend - panel discussions, workshops, events and performances centred around the position of women in the climate change issue.

We'll also be looking to engage with schools, businesses and residents to raise awareness and share knowledge on air quality. More info on this soon.