We have partnered with the Drummond Street Traders and Jan Kattein Architects to create a visionary strategy for Drummond Street.
This is a process of inclusive co-design – business interviews, open workshops, public consultation, and an interactive model all allowed local stakeholders to help shape the future of their neighbourhood in a way that is right for them.
With a record funding award from the HS2 Business & Local Economy Fund (BLEF) of £650,000, matched with £160,000 from ourselves, we are currently implementing the first stage of the scheme - Making an Entrance. This is about uplifting the environment for all who use it, whilst enticing new footfall to enjoy the street’s culinary offer. See below for updates and information regarding individual project elements.
STREATERY
We're working with Camden Council to make Drummond Street one of the first new ‘streateries’, creating a fun and energetic streetscape to support the traders when they need it most. Plans include widened pathways and new decked outdoor seating areas, designed in collaboration Jan Kattein and Building BloQs. The seating will invite customers to enjoy a safe, socially distanced eating area that will also be a benefit in the warmer months.
As the seating is for use of all the restaurants, we are working on a simple technology that allows customers to view multiple menus direct from their table. The foldable furniture will also be completely waterproof.
PROJECT UPDATE - DECEMBER 2020
We were recently informed that works related to HS2 have been re-scheduled and will now take place January-April 2021. We have expressed our concerns about the impact on the street’s restaurants, as have Camden Council. Due to these plans and the ongoing uncertainty with lockdown, we have no choice but to delay any installation of street furniture until the works are complete.
We have been told to expect the works to be completed by the end of April. We are very disappointed to delay project progress, and offer sincere apologies. We ask our local businesses and communities to look ahead to a Spring launch of outdoors dining, and hopefully a return of footfall to Euston.
PROJECT UPDATE - JULY 2021
The streatery is complete and up and running on Drummond Street for the Summer months.
SHOP FRONTAGES
Jan Kattein have been meeting with traders to redesign their shop frontages, working collaboratively to understand how we can uplift the whole street as a cohesive destination whilst still celebrating their individuality. Initial designs are currently being drawn up to share with traders and gather feedback. (2020)
PROJECT UPDATE - SEPTEMBER 2023
Contractors are now on site and work has begun to uplift the shop frontages. We continue to meet with the architects on site bi-weekly to assess progress and engage with traders.
BUSINESS SUPPORT
Business consultants at Pepper Collective are working with us to provide comprehensive guidance and support to traders. They are engaged in conversations on how to elevate Drummond Street into a collective destination with a celebrated culinary offer, looking at elements such as menu refinement, business models, branding and events. Pepper Collective are currently meeting with traders one-to-one to discuss their individual needs, before moving onto group sessions.
PRESS & EVENTS CAMPAIGN (JUNE 2023 - NOVEMBER 2023)
We partnered with PR experts, Sauce Communications to help us plan the ‘Season of Spice’, a 6-month campaign to promote the restaurants along Drummond Street with 3 celebratory events over the summer months. The press campaign led to pieces in Time Out London, The Financial Times, The Times, The Evening Standard and The Observer and City A.M as well as Instagram Influencer features and reels.
We hosted the following 3 events:
Drummond Street Spice Sundowner - June 2023
Samosa Walking Tour - October 2023
Drummond Street Winter Market - November 2023
PARTNERS & CONSULTANTS
